Our client a healthcare agency in Florida, is seeking a freelance Paid Search Manager with deep experience in the pharmaceutical industry for ad hoc project-based work. This person will help to lead both the strategy and execution of high-impact paid search campaigns across their pharma clients. This role will be responsible for driving performance across branded and unbranded initiatives, ensuring all campaigns are optimized for both business outcomes and strict regulatory compliance. The ideal candidate brings a strong analytical mindset, hands-on platform expertise, and a proven ability to translate complex healthcare messaging into effective, conversion-driven search strategies. You will collaborate cross-functionally with media, analytics, medical, and legal teams to deliver best-in-class campaigns that reach both HCP and patient audiences.
- This is a freelance project-based role with hours varying each month.
- Pay Rate; $65-80/hour
Responsibilities:
- Develop and execute comprehensive paid search strategies across Google, Bing, and other platforms aligned to brand and business goals
- Manage end-to-end campaign execution including keyword development, ad copy, bidding strategies, and ongoing optimization
- Ensure all campaigns adhere to pharmaceutical regulatory and compliance standards, including MLR review processes
- Analyze campaign performance and deliver actionable insights to improve efficiency, ROI, and conversion rates
- Partner with cross-functional teams including brand, analytics, medical/legal, and creative to align messaging and targeting strategies
- Oversee budget allocation, pacing, and forecasting to maximize performance across campaigns
- Conduct audience research and leverage data to refine targeting strategies for both HCP and DTC campaigns
- Stay up to date on industry trends, platform updates, and evolving pharma advertising regulations
- Mentor junior team members and provide guidance on best practices and campaign execution
Required Qualifications:
- 5+ years of paid search experience with a strong focus in the pharmaceutical or healthcare industry
- Proven experience managing both strategy and hands-on execution of paid search campaigns
- Deep understanding of pharma marketing regulations and MLR review processes
- Expertise in Google Ads, Microsoft Advertising, and related search platforms
- Strong analytical skills with experience using tools such as Google Analytics and other reporting platforms
- Experience targeting both healthcare professionals (HCP) and direct-to-consumer (DTC) audiences
- Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment
- Strong communication and collaboration skills with experience working cross-functionally
- Prior agency experience preferred
If you meet the required qualifications and are interested in this role, please apply today.
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About Solomon Page
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