Our client, a fast-growing performance apparel and footwear brand, is seeking a Senior Director, Digital Product & Technology to lead the strategy, execution, and evolution of their digital commerce ecosystem. This is a senior leadership role sitting at the intersection of business strategy and technical delivery, responsible for owning the digital product roadmap, ecommerce platform strategy, external development partnerships, and cross-functional execution across a lean, entrepreneurial organization. The ideal candidate is a deeply experienced digital product and ecommerce technology leader who can translate business priorities into clear technical direction, manage outsourced development resources, and drive omnichannel growth across DTC, wholesale, and future retail channels.

• This role reports to the VP of eCommerce. The team iis open to fully remote or hybrid if in the Boston, MA area. 
• FTE Salary Range: $200-225

Responsibilities:

• Define and own the digital product and technology strategy supporting the brand's evolution into a true omnichannel business across DTC, wholesale, and future retail channels.
• Build and maintain a prioritized, outcome-driven digital roadmap, including quarterly planning, effort-versus-impact evaluation, cross-functional alignment, milestone tracking, and executive communication.
• Lead end-to-end delivery of complex digital initiatives, establishing clear scope, requirements, timelines, ownership, dependencies, risk management, budgets, and success metrics.
• Own the Shopify Plus platform strategy in its entirety, including theme architecture and development, checkout experience, merchandising capabilities, international and B2B functionality, app ecosystem, APIs, customizations, and overall platform performance.
• Lead major theme redesigns and ongoing platform enhancements that improve brand experience, mobile usability, accessibility, technical SEO, merchandising flexibility, and site speed.
• Evaluate, implement, and optimize Shopify applications across the commerce stack while actively minimizing technical debt, unnecessary complexity, and performance impact.
• Manage outsourced development agencies and technical vendors, including partner selection, scopes of work, sprint planning, delivery quality, service levels, and budget accountability.
• Translate business priorities into clear product requirements and technical briefs, ensuring external partners adhere to best practices and deliver scalable, maintainable solutions.
• Partner closely with IT to coordinate platform integrations with enterprise systems including ERP, warehouse and logistics, inventory, order management, fulfillment, returns, and customer data.
• Ensure the technology stack is structured to support wholesale expansion, including B2B commerce capabilities, channel-specific pricing, inventory visibility, and operational workflows.
• Collaborate cross-functionally with eCommerce, IT, Operations, Customer Experience, Creative, Marketing, Merchandising, and Finance to prioritize and deliver both customer-facing and operational improvements.
• Establish disciplined agile operating rhythms, release management, quality assurance, documentation standards, and post-launch measurement practices.
• Build a forward-looking technology plan that balances growth, scalability, security, stability, and technical debt reduction while surfacing risks and emerging opportunities.
• Lead and develop the digital product team, setting clear expectations, strengthening project management practices, and fostering a culture of ownership and accountability.

Required Qualifications:

• 12+ years of experience in digital product, eCommerce technology, or digital transformation, with significant leadership responsibility within a DTC consumer business.
• Deep, hands-on Shopify Plus expertise required, including platform capabilities, theme architecture and development, checkout, app ecosystem, APIs, integrations, and performance best practices.
• Demonstrated track record leading large-scale Shopify implementations, theme redesigns, migrations, or major platform enhancements from strategy through launch.
• Extensive experience evaluating and managing Shopify applications, custom solutions, and third-party technology partners across the commerce stack.
• Proven ability to manage outsourced development agencies and deliver results through external technical resources in the absence of an internal engineering department.
• Exceptional project and program management skills with a track record of delivering multiple concurrent initiatives on time and on budget.
• Outstanding written, verbal, and executive communication skills with the ability to create clarity, influence decisions, resolve competing priorities, and maintain cross-functional accountability.
• Experience enabling omnichannel commerce and supporting business expansion from DTC into wholesale, B2B, or retail channels.
• Strong understanding of commerce integrations and data flows across Shopify, ERP, warehouse management, inventory, order management, fulfillment, and customer data systems.
• Working knowledge of HTML, CSS, JavaScript, APIs, UI/UX principles, accessibility, technical SEO, analytics, and Core Web Vitals sufficient to direct partners and evaluate technical solutions.
• Experience with agile methodologies and project management tools such as Asana.
• Background in footwear, apparel, retail, or consumer goods is strongly preferred.

If you meet the required qualifications and are interested in this role, please apply today.

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