Our client, an elite fitness brand, is seeking a strategic and commercially minded Senior Director of Digital Merchandising to lead the vision, strategy, and execution of the digital merchandising experience across their direct-to-consumer business. This leader will own the end-to-end digital shopping journey, balancing brand storytelling and creative expression with revenue, conversion, customer engagement, and retention goals. The ideal candidate brings deep expertise in digital merchandising, product discovery, personalization, experimentation, and customer behavior, along with a track record of leading high-performing teams and scaling high-growth DTC businesses. This is an in-office environment, and the client will offer relocation assistance for the right candidate.
- The salary range for this role is $225,000-250,000 based on experience plus bonus.
Responsibilities:
- Own the overall digital site merchandising strategy, ensuring the shopping experience supports revenue, conversion, customer acquisition, retention, profitability, and brand objectives.
- Lead merchandising across the homepage, landing pages, product listing pages (PLPs), onsite search, product detail pages, navigation, and promotional experiences to deliver an intuitive and compelling customer journey.
- Develop seasonal merchandising strategies, promotional calendars, product launch plans, dynamic collections, and storytelling frameworks aligned with brand, inventory, and commercial priorities.
- Establish best practices for assortment presentation, taxonomy, filters, facets, sorting, "searchandising", navigation, and product discovery across desktop and mobile experiences.
- Own the onsite search strategy, including search relevance, synonyms, ranking rules, zero-result experiences, and search-driven product discovery.
- Evaluate, implement, and optimize PLP service providers and merchandising platforms to improve product ranking, filtering, sorting, discoverability, and conversion.
- Lead the strategy and ongoing optimization of product recommendation engines, personalized content, customer segmentation, and dynamic merchandising experiences across the customer journey.
- Develop an AI-enabled merchandising roadmap that leverages predictive ranking, intelligent recommendations, dynamic collections, AI-assisted assortment optimization, and emerging technologies.
- Lead a robust A/B and multivariate testing program, developing hypotheses and prioritizing experiments across merchandising layouts, messaging, navigation, recommendations, creative assets, and customer journeys.
- Serve as the voice of the customer by using site analytics, behavioral insights, inventory, and sell-through data to identify opportunities and guide merchandising decisions.
- Partner with Creative and Brand Marketing to define digital creative direction, including photography strategy, campaign imagery, product presentation, image hierarchy, content prioritization, and visual merchandising standards.
- Partner with CRM, Marketing, and Analytics to connect onsite merchandising with customer segmentation and lifecycle strategies for new, returning, loyalty, and high-value customers.
- Collaborate with Merchandising, Planning, Digital Product, UX, Marketing, Creative, and Analytics to prioritize and deliver seamless site experiences.
- Partner with Digital Product and Engineering to optimize Shopify capabilities, integrations, and workflows that enable efficient merchandising execution and scalable site experiences.
- Develop executive reporting that connects merchandising actions to revenue, conversion rate, revenue per visitor, average order value, product discovery, search performance, inventory productivity, and customer lifetime value.
- Build scalable processes, governance, and workback plans that support accurate, efficient execution across seasonal launches and promotional events.
- Recruit, develop, and mentor a high-performing Site Merchandising team while fostering a culture of innovation, accountability, testing, and continuous improvement.
Required Qualifications:
- 12+ years of progressive experience in ecommerce merchandising, digital merchandising, or DTC ecommerce leadership, including 5+ years leading high-performing teams.
- Demonstrated success leading digital merchandising strategy for a high-volume DTC or omnichannel business with accountability for revenue, conversion, and customer experience.
- Deep expertise in site merchandising, product discovery, searchandising, personalization, customer journey optimization, and conversion rate optimization.
- Significant experience with Shopify or Shopify Plus, including native merchandising capabilities, catalog and collection management, promotions, integrations, and ecommerce operating workflows.
- Experience with Shopify CMS and comparable content-management platforms, with a strong understanding of content governance and publishing workflows.
- Hands-on experience implementing and optimizing PLP service providers and merchandising platforms such as Nosto, Constructor, Bloomreach, Algolia, or comparable technologies.
- Experience managing product recommendation engines and personalization platforms such as Monetate, Adobe Target, Visually, or comparable solutions.
- Extensive experience designing and executing A/B and multivariate testing programs using Optimizely, VWO, Adobe Target, or similar experimentation platforms.
- Strong understanding of AI-powered merchandising capabilities, including predictive ranking, intelligent recommendations, dynamic content, and AI-assisted assortment optimization.
- Experience leading onsite search strategy, including relevance tuning, synonyms, merchandising rules, taxonomy, filters, facets, and zero-result experiences.
- Proven ability to partner with Creative teams on digital creative direction, including photography strategy, campaign and product imagery, content hierarchy, product storytelling, and visual merchandising standards.
- Familiarity with modern ecommerce CMS platforms such as Contentful, Contentstack, Builder.io, Adobe Experience Manager, Shopify CMS, or comparable solutions, including content governance and publishing workflows.
- Advanced knowledge of ecommerce analytics and digital experience platforms such as GA4, Tableau, Looker or similar.
- Strong commercial acumen with the ability to translate customer, product, and inventory insights into measurable business outcomes.
- Exceptional leadership, communication, and cross-functional influence, with experience presenting to and aligning executive stakeholders; footwear, apparel, or consumer lifestyle brand experience preferred.
If you meet the required qualifications and are interested in this role, please apply today.
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