Our client, a global commercial finance company serving small and medium-sized businesses across multiple divisions — spanning lending, risk mitigation, and financial technology — is seeking a Director of Marketing to lead their full marketing function. This is a strategic, hands-on leadership role responsible for building and executing marketing across brand, demand generation, product marketing, content, digital, events, and business development support. The ideal candidate brings strong B2B marketing experience, a builder mindset, practical AI fluency, and the ability to operate both strategically and tactically in a lean, entrepreneurial environment. This role reports directly to the CEO and is based in New York City on a hybrid schedule.
Responsibilities:
Marketing Strategy & Leadership:
- Develop and execute a company-wide marketing strategy aligned with growth objectives and division-specific priorities across three distinct business units.
- Lead the full marketing function spanning brand positioning, demand generation, product marketing, content, digital, events, marketing operations, and business development support.
- Partner with senior leadership and business development teams to drive market visibility, client engagement, and revenue growth.
- Establish marketing priorities, processes, reporting structures, and future team needs within a fast-moving, resource-conscious environment.
- Manage a small team of direct reports and external vendors, agencies, designers, and marketing technology providers.
Demand Generation & Revenue Marketing:
- Build and execute account-based marketing programs targeting priority prospects, referral sources, lending partners, brokers, and strategic accounts.
- Develop a measurable demand generation strategy that supports pipeline creation, account engagement, and revenue influence.
- Oversee the full lead-to-close marketing flow, including marketing technology, campaign tracking, lead management, and sales handoff.
- Use data and analytics to assess campaign performance and continuously improve marketing effectiveness.
Product Marketing & Business Development Support:
- Establish product marketing capabilities across all three business divisions, translating complex financial and technology solutions into clear, compelling messaging.
- Develop and maintain sales collateral, pitch materials, presentations, case studies, one-pagers, product sheets, and client-facing content.
- Support cross-selling initiatives and help articulate the full value of the company's platform to clients and prospects.
AI-Enabled Marketing & Innovation:
- Identify and implement practical AI use cases to improve marketing efficiency across content development, campaign execution, research, reporting, and sales enablement.
- Apply AI-powered tools in a business-relevant context while maintaining quality, accuracy, and brand consistency.
- Evaluate opportunities to enhance marketing workflows, automation, segmentation, and reporting through emerging technology.
Content, Digital, Events & Communications:
- Manage content across the website, email campaigns, social media, case studies, thought leadership, and client communications.
- Plan and oversee events, webinars, conferences, sponsorships, and client engagement opportunities.
- Support public relations, company announcements, award submissions, and external communications.
- Partner with HR on employer branding and recruitment-related marketing materials.
Required Qualifications:
- Bachelor's degree in marketing, communications, business, or a related field.
- 7+ years of relevant marketing, communications, or business development experience, preferably in commercial finance, financial services, fintech, professional services, lending, insurance, or a related B2B environment.
- Strong writing, editing, and messaging skills with the ability to translate complex financial or technical subject matter into clear, accessible content.
- Proven experience developing marketing campaigns, sales collateral, email campaigns, social media content, presentations, and client-facing materials.
- Familiarity with digital marketing tools, Google Analytics, email marketing platforms, CRM systems, and social media management.
- Comfortable operating in a hands-on capacity while contributing to broader strategic direction — must be able to work at both the strategic and executional level.
- Strong project management skills with the ability to juggle multiple priorities, deadlines, and stakeholders simultaneously.
- Experience with Adobe Creative Suite, InDesign, Canva, or similar design tools is preferred.
- Experience supporting events, conferences, webinars, or trade shows is preferred.
- Financial services, commercial lending, asset-based lending, trade credit insurance, factoring, or fintech background is a strong plus.
Compensation and Benefits:
- Comprehensive benefits package including medical, dental, and vision coverage
- Opportunities for career growth and development
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers — which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.
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