We are hiring a Paid Media Marketing Specialist to join a top entertainment company in NYC. This freelance position is set to run to June 2027 with potential to extend and will be fully onsite in their NYC office.

• Pay Rate: $42.50

Responsibilities:

• Upload and schedule campaigns through various paid ad managers/platforms, with a focus on search engine marketing (SEM) and apps campaigns.  Platforms including but not limited to Google Ads, Apple Ads, YouTube. 
• Monitor performance of digital media buys against KPIs, benchmarks, and pacing of campaigns
• Update and deliver reports to internal MACs teams and broader marketing team
• Generate audience targeting ideas, build campaigns, make recommendations for optimizations
• Proactively share findings, data and campaign suggestions
• Ensure data of campaigns is appropriately reflected in campaign reporting and flag inconsistencies
• Support the management, monitoring, and administration of advertising campaigns
• Assist in planning of brand awareness campaign planning 
• Execute special projects as needed

• Bachelor’s Degree.
• 1-3 years of hands-on paid media experience, in-house media team or from an agency. 
• Experience in SEM ad platforms such as Google Ads, Apple Ads, Bing.
• Experience with mobile app attribution (MMP) platforms such as Kochava
• Understanding of media math 
• Media planning experience
• Advanced knowledge of G-suite
• Experience working in project management tools like Asana
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
• Strong interpersonal and communication skills