Our client, a healthcare agency on the East Coast, is looking for a freelance Sr. Content and SEO Strategist with experience in B2B Healthcare for a 12-month contract. This person will be working with a B2B healthcare client to develop and lead a content and SEO strategy designed to make content more findable, credible, and commercially productive. This role will build the overall content strategy, keyword program, editorial calendar, and deployment playbook, ensuring content initiatives align with business objectives and the needs of sophisticated healthcare audiences. The strategist will conduct audits of the client’s existing content, analyze search demand and audience behavior, and use these insights to identify opportunities for growth and optimization. The role will also train the agency team responsible for executing the program and conduct quarterly performance reviews against the measurement framework, providing clear recommendations to continuously improve results.

• Rate: $55-65/hour
• Location: Remote EST
• Hours/week: 6-12 weeks of 40-hours/week, part-time hours thereafter
• Length: 12-months

Responsibilities:

• Develop and own a comprehensive B2B healthcare content and SEO strategy aligned with business objectives, audience needs, and commercial priorities.
• Build and manage a strategic keyword program based on search demand, audience intent, competitive analysis, and business opportunities.
• Develop and manage an editorial calendar that prioritizes high-value topics, audiences, search opportunities, and business goals.
• Create a content deployment playbook that establishes workflows, SEO best practices, content standards, and guidelines for consistent execution.
• Conduct comprehensive audits of existing content to evaluate quality, relevance, search visibility, performance, gaps, and opportunities for optimization.
• Analyze search demand, audience behavior, competitive landscapes, and content performance to inform strategic recommendations.
• Identify opportunities to improve organic visibility, engagement, credibility, and conversion across the content ecosystem.
• Establish and maintain a measurement framework that connects content and SEO activity to meaningful business and commercial outcomes.
• Conduct quarterly performance reviews, evaluate results against established KPIs, and provide actionable recommendations for optimization.
• Partner with content, marketing, subject matter experts, and other stakeholders to translate strategy into an actionable content program.
• Train and enable the internal team responsible for executing the content and SEO program, providing guidance, tools, processes, and best practices.
• Stay current on evolving SEO practices, search behavior, content trends, search engine algorithms, and AI-driven search experiences.

Required Qualifications:

• 8+ years of experience in content strategy, content marketing, SEO strategy, or a related discipline.
• Deep expertise in SEO, including keyword strategy, search intent, on-page SEO, content optimization, organic search performance, and SEO best practices.
• Strong experience developing content strategies and SEO programs within B2B healthcare.
• Experience creating content for senior healthcare audiences, including C-suite executives at major U.S. health systems, healthcare technology and services executives, and healthcare investors.
• Demonstrated ability to connect content and SEO strategies to broader business, marketing, and commercial objectives.
• Experience conducting content audits, search demand analysis, audience behavior analysis, and competitive research.
• Strong understanding of content measurement frameworks, SEO analytics, KPIs, and performance reporting.
• Experience developing editorial calendars, content governance models, deployment processes, and scalable content programs.
• Proven ability to translate complex data and insights into clear, actionable strategic recommendations.
• Experience training and enabling teams to execute content and SEO strategies effectively.
• Strong communication, presentation, stakeholder management, and strategic planning skills.
• Ability to work effectively with senior stakeholders and subject matter experts in complex healthcare environments.

APPLY NOW