Our client, an advertising agency in South Florida, is looking for a freelance AI Creative Lead to help define how AI transforms creative development across their agency and client partnerships. This role sits at the intersection of creativity, technology, and innovation, leading the development of AI-enabled creative work while building scalable workflows that enhance quality, efficiency, and creative possibilities. The ideal candidate is a highly accomplished creative with exceptional taste, strong brand stewardship skills, and a deep understanding of how generative AI can be applied across the creative process without compromising craft or strategic intent. They will serve as both a hands-on creative leader and an internal evangelist, guiding teams and clients on AI capabilities, best practices, and emerging opportunities. This person must be comfortable presenting concepts and work to senior stakeholders, inspiring confidence in both the creative vision and the AI-enabled approach behind it.

• Rate: $65-80/hour
• Location: Remote EST
• Duration: Ongoing
• Hours: 25-35 hours/week

Responsibilities:

• Lead the development of AI-enabled creative concepts, campaigns, content, and visual systems across multiple client accounts.
• Establish and scale AI creative workflows that improve quality, efficiency, collaboration, and creative output across teams.
• Partner with Creative Directors, Strategists, Designers, Copywriters, Producers, and Account teams to integrate AI throughout the creative process.
• Serve as the agency's subject matter expert on emerging AI creative tools, platforms, technologies, and best practices.
• Create frameworks, playbooks, and standards for responsible and effective AI use across creative disciplines.
• Ensure all AI-generated work meets the highest standards of creative excellence, brand integrity, strategic alignment, and craftsmanship.
• Provide strong creative direction and quality control throughout concept development, execution, and delivery.
• Evaluate, test, and implement new AI tools and workflows to support agency growth and innovation.
• Develop training programs, workshops, and educational resources to increase AI fluency across internal teams.
• Lead client-facing AI education sessions, demonstrations, and innovation discussions.
• Present AI-enabled creative work, strategic recommendations, and innovation initiatives to clients and senior stakeholders.
• Collaborate with leadership to identify opportunities for AI-driven service offerings and business growth.
• Stay ahead of industry trends and translate emerging AI capabilities into practical applications for brands and creative teams.
• Champion ethical, transparent, and responsible use of AI technologies across all creative work.

Required Qualifications:

• 8+ years of experience in creative, design, art direction, creative technology, innovation, or related agency environments.
• Experience working with major national or global brands within an agency setting.
• Demonstrated expertise using generative AI tools for creative development, design exploration, content creation, production, or workflow optimization.
• Strong portfolio showcasing AI-enabled creative work, innovation initiatives, and measurable business or creative impact.
• Exceptional creative judgment, visual taste, storytelling ability, and attention to detail.
• Deep understanding of brand stewardship and maintaining consistent brand standards across complex organizations.
• Proven track record of developing and scaling creative workflows, processes, and operational best practices.
• Strong understanding of the creative development lifecycle, from strategy and concepting through execution and production.
• Excellent presentation, communication, and client-facing skills with experience presenting work to senior-level stakeholders.
• Ability to educate, mentor, and influence both technical and non-technical audiences.
• Experience leading cross-functional teams and driving adoption of new tools and methodologies.
• Strong curiosity for emerging technologies and a passion for shaping the future of creativity.
• Knowledge of AI ethics, governance, intellectual property considerations, and responsible AI practices.
• Ability to balance innovation with strategic thinking, creative excellence, and business objectives.

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