Our client, a leading smart home and home devices company, is seeking a Copywriter to join its Digital Marketing team. This individual will develop clear, engaging, accurate, and conversion-focused copy across digital experiences for multiple consumer energy brands and markets. The role focuses on translating complex electricity, natural gas, product, and service information into accessible content that helps customers understand their options and take action. The ideal candidate combines strong editorial skills with digital marketing expertise and the ability to adapt messaging across different brand voices, customer audiences, and stages of the customer journey.

This is a freelance assignment. Pay rate: $50-55/hr.

Responsibilities

• Write, edit, and refine copy for product and plan pages, acquisition and retention campaigns, comparison pages, landing pages, educational resources, FAQs, blogs, and other digital experiences.

• Develop compelling headlines, value propositions, calls to action, and benefit-driven messaging that simplify complex energy topics and support customer engagement and conversion goals.

• Adapt messaging and writing styles across multiple brand voices, customer segments, and regional markets while maintaining clarity, consistency, and accessibility.

• Partner with SEO/AEO specialists to incorporate search intent, topical coverage, answer-focused content structures, natural-language questions, metadata, and internal linking recommendations.

• Translate product requirements, Electricity Facts Labels, promotional terms, and subject-matter expertise into accurate, customer-friendly copy while identifying claims or disclosures that require additional review.

• Develop and refine copy for digital assets, video scripts, on-screen messaging, and other marketing channels as needed.

• Work closely with Content Specialists and cross-functional stakeholders to interpret creative briefs, incorporate feedback, and deliver approved copy on schedule.

• Apply editorial best practices to ensure content is readable, inclusive, accessible, and compliant with promotional and brand standards.

• Use customer research, search performance, audience insights, and testing results to improve messaging effectiveness and recommend content enhancements.

• Incorporate AI-assisted writing and research tools to support ideation, research, and drafting while independently verifying accuracy, originality, and brand alignment.

• Support content updates and publishing handoffs, including basic CMS-ready formatting and editorial quality assurance.

• Contribute to shared style guides, messaging libraries, and reusable content frameworks while adapting to evolving team priorities.

Required Qualifications

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent relevant experience.

• 3–5 years of professional copywriting or content writing experience, ideally supporting digital marketing initiatives or consumer-facing brands.

• A strong writing portfolio showcasing clear, persuasive, and audience-focused copy across websites, landing pages, and digital campaigns.

• Excellent writing, editing, proofreading, and fact-checking skills, including the ability to simplify technical or regulated subject matter.

• Working knowledge of SEO fundamentals and digital content best practices.

• Ability to adapt tone, voice, and messaging for different audiences, brands, and customer journeys.

• Strong understanding of conversion-focused writing, including headlines, value propositions, and calls to action.

• Ability to collaborate with creative, content, marketing, and business stakeholders while managing multiple writing assignments and deadlines.

• Strong communication skills, editorial judgment, and attention to detail.

• Ability to work on-site in Long Island City, NY.

Preferred Qualifications

• Experience writing conversion-focused landing pages, customer lifecycle messaging, and product or service comparison content.

• Familiarity with Answer Engine Optimization (AEO), AI search behavior, structured FAQ writing, and content designed to directly address customer questions.

• Experience supporting multiple brand voices or working within an enterprise, agency, or regulated industry.

• Familiarity with Adobe Experience Manager (AEM) or another enterprise CMS, including basic web content formatting and publishing workflows.

• Experience using customer research, analytics, or A/B testing insights to refine messaging and improve content performance.

• Familiarity with responsible generative AI workflows and AI-assisted writing tools.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers — which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.

Opportunity Awaits.

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