Our client, a globally recognized health and wellness company, is seeking a Creative Strategist to join their Global Growth and Performance Creative team on a freelance-to-hire basis. This is a hands-on performance creative role focused on writing the briefs, hooks, and scripts that become paid social ads, then reading the results and using those learnings to make the next round better. The ideal candidate is a strong writer with a sharp eye for short-form video, a comfort with performance data, and a habit of using AI tools to work faster without sacrificing quality.

• This is a freelance to hire hybrid role based in New York City, in office Tuesday through Thursday, with a pay rate of $40-43/hour.

Responsibilities:

• Write briefs, hooks, and scripts that turn the testing roadmap into clear, insight-driven concepts for both video and static paid social ads.
• Run the full test loop from getting variants live with the media team, to reading results in Meta Ads Manager and creative analytics tools, to delivering clear recommendations on what to stop, scale, or test next.
• Track competitor ads, platform trends, and audience language to surface fresh ideas before they become obvious.
• Manage feedback rounds with editors, production partners, and UGC creators, keeping work on strategy through to final asset delivery.
• Use AI tools to research faster, draft faster, and produce more creative variants without lowering the bar on taste or quality.
• Own day-to-day pipeline hygiene including the brief board, asset naming, and tagging, ensuring every ad can be traced back to its concept and read cleanly in the data.
• Help adapt winning concepts from one market for use across other global markets.
• Build and deliver the weekly creative report covering what launched, what performed, and what was learned.

Required Qualifications:

• 3+ years of experience in performance creative, creative strategy, paid social, or direct response.
• Portfolio of paid social briefs or scripts with context on how they performed, both video and static.
• Strong writing skills with an eye for pacing and visual communication in short-form video.
• Working knowledge of Meta Ads Manager and the ability to read performance data independently without relying on an analyst.
• Regular, practical use of AI tools as part of day-to-day creative workflow.
• Highly organized with the ability to manage multiple briefs and feedback rounds simultaneously while hitting deadlines.
• Active user of the major social platforms where paid media runs.

Preferred Qualifications:

• Experience in health, wellness, subscription, or DTC categories.
• Experience working with UGC creators or influencers.
• Agency experience across multiple brands.
• Basic video or static editing skills.
• Bachelor’s degree or equivalent practical experience.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers, which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook and LinkedIn.

Opportunity Awaits.

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