Our client, an agency located in South Florida, is seeking a Senior Media Buyer for a 3-month remote contract working EST hours. This person will help to lead the development, execution, and management of strategic media buys across traditional channels, including TV, radio, cable, print, and OOH. This role will manage campaigns from planning and negotiation through execution, optimization, and reporting, ensuring media investments are aligned with client objectives and deliver maximum value. The Senior Media Buyer will also serve as a trusted resource to clients, translating campaign performance, audience insights, market trends, and media opportunities into clear recommendations that help shape current and future media plans.
- Rate: $50-60/hour
- Location: Remote EST
- Duration: 3 months to start with possibility of extension
Responsibilities:
- Develop, execute, and manage media buys across TV, radio, cable, print, and OOH channels.
- Negotiate rates, placements, added value, and overall media packages with vendors and media partners.
- Manage campaigns throughout the full lifecycle, including planning, buying, trafficking coordination, optimization, reconciliation, and reporting.
- Evaluate media opportunities based on audience, geography, reach, frequency, cost efficiency, and overall campaign objectives.
- Monitor campaign performance and pacing, identifying opportunities to optimize placements and maximize client investment.
- Analyze post-campaign performance and translate results into actionable insights and recommendations.
- Provide clients with clear perspectives on media performance, market conditions, audience behavior, and emerging opportunities.
- Partner with clients and internal teams to help shape both short-term media decisions and longer-term media strategies.
- Build and maintain strong relationships with media vendors, publishers, networks, stations, and OOH partners.
- Partner cross-functionally with account, strategy, creative, analytics, and finance teams to ensure campaigns are executed accurately and on schedule.
- Stay current on changes in the traditional media landscape, including audience consumption trends, inventory availability, pricing, and measurement capabilities.
- Ensure media buys, invoices, billing, and reporting are accurate and aligned with approved plans and budgets.
Required Qualifications:
- 5+ years of experience in media buying, with significant hands-on experience across traditional media channels.
- Strong knowledge of TV, radio, cable, print, and OOH planning and buying.
- Proven experience negotiating directly with media vendors and securing competitive rates and added value.
- Strong understanding of media planning fundamentals, including reach, frequency, CPM, audience composition, market selection, and budget allocation.
- Experience managing media budgets and campaigns from initial planning through execution and reconciliation.
- Strong analytical skills with the ability to turn campaign data and market insights into practical recommendations.
- Comfortable presenting results, recommendations, and media strategy directly to clients and senior stakeholders.
- Excellent communication, negotiation, organization, and relationship-management skills.
- Ability to manage multiple campaigns, deadlines, budgets, and vendor relationships simultaneously.
- Agency experience and experience working across multiple clients or markets is a plus.
- Experience with media planning, buying, research, or reporting platforms such as Nielsen, Scarborough, Strata, or similar tools is a plus.
If you meet the required qualifications and are interested in this role, please apply today.
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