We are looking for a Director, Brand Marketing a top Media & Entertainment Company in Burbank, Ca.  Our Media & Entertainment Client is seeking an experienced Director of Brand Marketing to provide temporary parental leave coverage within its streaming and digital entertainment division. This highly visible role will lead flagship brand campaigns, seasonal marketing initiatives, and key cultural moments designed to build brand awareness, strengthen audience engagement, and drive viewership. Reporting to the VP of Brand Marketing, the Director will oversee integrated marketing campaigns from initial strategy and creative development through execution, measurement, and post-campaign analysis. The ideal candidate is a strategic, hands-on marketing leader with extensive experience managing large-scale, integrated brand campaigns across paid, owned, and earned media channels. This individual must be comfortable stepping into active projects, collaborating across multiple departments, and driving initiatives forward in a fast-paced environment. The position will also support global marketing initiatives, making international or global campaign experience highly desirable.

• Location: Burbank, Ca - 5x onsite
• Length of Assignment: 6-7 months 
• Pay: up to 72.41/hr DOE + benefits - NO C2C 

Responsibilities:

Brand Strategy & Campaign Development

• Lead the strategy, planning, and execution of flagship brand campaigns, seasonal initiatives, and cultural marketing moments.
• Develop integrated brand strategies aligned with business objectives, audience insights, and consumer trends.
• Translate research, audience data, and business priorities into compelling creative briefs, messaging strategies, and campaign concepts.
• Oversee creative development, providing strategic direction and feedback to ensure brand consistency and campaign effectiveness.
• Support brand positioning, messaging, and refreshed brand identity initiatives across marketing channels.

Integrated Marketing & Campaign Execution

• Own the full campaign lifecycle, from initial concept and strategic planning through execution, optimization, and post-campaign reporting.
• Lead cross-functional campaign kickoffs, establish objectives, define deliverables, and align stakeholders on priorities and timelines.
• Partner closely with Creative, Paid Media, Social Media, Public Relations, CRM, Content, Production, and Consumer Insights teams.
• Develop and execute integrated campaigns spanning paid, owned, and earned media channels.
• Collaborate with media teams to ensure paid media strategies and investments support overall campaign objectives.
• Oversee campaign deliverables, approvals, and execution timelines while proactively identifying and resolving challenges.
• Contribute to global marketing initiatives and collaborate with international stakeholders as needed.

Consumer Insights, Performance & Reporting

• Leverage consumer research, audience insights, market trends, and campaign performance data to inform marketing strategies.
• Establish campaign objectives and key performance indicators in partnership with cross-functional teams.
• Evaluate campaign effectiveness and identify opportunities to optimize marketing performance.
• Develop post-campaign recaps highlighting results, key learnings, and actionable recommendations.
• Monitor entertainment, streaming, media, and consumer trends to identify opportunities for brand engagement.

Leadership & Cross-Functional Collaboration

• Provide day-to-day oversight, direction, and mentorship to a Marketing Coordinator.
• Serve as the primary marketing lead for assigned campaigns, ensuring alignment across internal teams and stakeholders.
• Develop executive-level presentations, strategic recommendations, campaign updates, and performance reports.
• Present campaign strategies, progress, and results to senior leadership.
• Manage multiple competing priorities while maintaining strong organization, communication, and execution.
• Ensure continuity across ongoing initiatives and support a seamless transition at the conclusion of the assignment.

Required Qualifications:

• Bachelor's degree or equivalent professional experience.
• 8–10 years of relevant marketing experience, including demonstrated ownership of integrated brand campaigns from strategy through execution.
• Strong expertise in brand strategy, positioning, messaging, creative development, and integrated marketing.
• Proven experience leading full-lifecycle brand campaigns with significant paid media components.
• Experience developing and executing campaigns across paid, owned, and earned media channels.
• Ability to translate consumer research, audience insights, and performance data into actionable marketing recommendations.
• Demonstrated success leading cross-functional teams and influencing stakeholders without direct reporting authority.
• Strong strategic thinking, creative judgment, and project management capabilities.
• Excellent written and verbal communication skills, including experience presenting to executive leadership.
• Ability to manage multiple concurrent campaigns and priorities in a fast-paced, deadline-driven environment.
• Proficiency in Microsoft Office and Google Workspace, including PowerPoint, Google Slides, Excel, and Google Sheets.
• Familiarity with project management and collaboration platforms such as Airtable, Monday.com, or Asana.
• Ability to work on-site in Burbank, CA, five days per week throughout the assignment.

Preferred Qualifications:

• Previous experience within entertainment, streaming, media, advertising, or consumer brand marketing.
• Experience leading brand refresh, brand repositioning, or large-scale brand awareness initiatives.
• Experience supporting international or global marketing campaigns and collaborating with global stakeholders.
• Previous experience managing or mentoring junior marketing professionals.
• Familiarity with AI-powered tools, including Claude, for research, planning, content development, and workflow efficiency.
• Understanding of the free ad-supported streaming television (FAST) landscape and evolving digital entertainment industry.
   

If you meet the required qualifications and are interested in this role, please apply today.

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