Our client, a B2B advertising services company in NYC, is looking for Sr. Brand Strategy Manager for an ongoing contract position. This person will lead the development and execution of B2B brand strategies that strengthen market positioning, drive brand growth, and support 2027 sales objectives. This role will be responsible for creating a cohesive, multichannel brand strategy that aligns social media, communications, and integrated marketing efforts under a unified brand vision. Working cross-functionally with marketing, communications, sales, and other key stakeholders, the Sr. Brand Strategy Manager will translate business priorities into actionable marketing strategies, establish strategic plans and priorities, and ensure consistent brand messaging across channels. The ideal candidate is a strategic thinker with strong B2B marketing experience who can balance big-picture brand vision with hands-on planning, project management, and stakeholder coordination.
- Rate: $60-80/hour
- Location: NYC (hybrid)
- Duration: Ongoing
Responsibilities:
- Lead the development and execution of overarching B2B brand strategy, positioning, and growth initiatives aligned with business objectives and 2027 sales goals.
- Develop integrated, multichannel marketing strategies that connect social media, communications, PR, and broader marketing initiatives.
- Ensure consistency in brand messaging, positioning, and storytelling across all marketing channels and audience touchpoints.
- Translate business and sales objectives into strategic marketing plans, campaign priorities, and actionable initiatives.
- Drive strategic planning and prioritization across concurrent marketing initiatives, ensuring resources and efforts are focused on the highest-impact opportunities.
- Develop and manage comprehensive workback calendars, timelines, and key milestones to keep strategic initiatives on track.
- Coordinate cross-functional stakeholders and marketing partners to ensure alignment, accountability, and timely execution.
- Partner with internal teams to identify opportunities to strengthen brand awareness, differentiation, engagement, and market positioning.
- Monitor brand and marketing performance, evaluate effectiveness against business goals, and recommend opportunities for optimization.
- Communicate strategic recommendations, project updates, and priorities to senior leadership and key stakeholders.
Required Qualifications:
- 7-10+ years of experience in brand strategy, integrated marketing, or strategic marketing roles, with a strong emphasis on B2B.
- Proven experience developing and leading multichannel brand strategies that support broader business and sales objectives.
- Strong understanding of B2B marketing, brand positioning, audience segmentation, and go-to-market strategy.
- Experience aligning social media, communications, PR, and integrated marketing channels under a cohesive brand strategy.
- Demonstrated ability to translate business objectives into strategic marketing plans and actionable priorities.
- Strong project management skills, including experience developing workback schedules, managing timelines, and coordinating multiple stakeholders.
- Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence teams across different functions.
- Strong strategic thinking, analytical, and problem-solving abilities, with a focus on identifying growth opportunities and driving results.
- Excellent written and verbal communication skills, including the ability to present strategic recommendations to senior leadership.
- Ability to manage multiple priorities and complex initiatives in a fast-paced, evolving environment.
If you meet the required qualifications and are interested in this role, please apply today.
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